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Blog Killers

Posted by JungleBoot on April 28, 2008

The idea for this post hit me today while reading an individual’s blog.  I don’t remember which one specifically.  Anyway, I selected a topic of interest.  The next thing I know my computer is trying to compile a post with over 4,000 comments.  I wound up killing the process using powershell.

Top Blog KIllers – a work in progress.

  1. Allowing too many comments attached to a post.  The number of comments you should allow is going to vary from service to service and offered management options.  If your comments can be paged, this problem goes away.  If not, a post that doesn’t load doesn’t get read. — which means lost revenue in some cases.
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  3. Not closing a topic to comments.  Blogging is a “right now” activity.  They are driven by topics that capture the public’s attention.  So, why would you leave a topic “open for discussion” that was written two years ago or even a year ago?  If you didn’t create enough controversy in the first place, chances are it won’t manifest later.  Close it.
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  5. Not remaining current.  Your inability to provide new content on a regular basis ( hourly, daily, weekly, monthly) will kill your blog.  The more time that passes between post decreases the chance of returning readers.  There are of course exceptions (personal blogs, family blogs, and “hobby” blogs).  Your goal should be to have web users visiting your blog routinely.
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  7. Treating your visitors like they are idiots.  Figuring out who you are writing for is important.  You learned that in highschool writing courses.  In case you forgot, you need to consider who you really want to reach.  If you are writing about the latest tech gadget, you may only be interested in reaching technical people.  Therefore, use appropriate terminology and writing styles for your chosen topic.
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  9. Trying to be creative with language using letter replacement.  Taking regular words and attempting to make them “hip” seems to be a trend these days.  It’s a bad idea.  Unless you have a stake in presenting a particular image, you are only re-enforcing  poor spelling habbits that may affect you in the work place.
    Example:  kool v. cool, skillz v. skills
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